5 More Misplaced Modifiers

5 More Misplaced Modifiers 5 More Misplaced Modifiers 5 More Misplaced Modifiers By Mark Nichol The syntax of the English language is fairly flexible, but one rigid rule is that a word or phrase that modifies a word or a phrase should be positioned so that its interrelationship with the target component is clear. These five sentences illustrate the importance of this rule. 1. â€Å"People watched a television broadcast reporting on North Korea’s nuclear test at a railway station in Seoul, South Korea, on Tuesday.† The sentence structure suggests that the nuclear test was conducted at a South Korean railway station. Rearrange the phrasing so that the modifying phrase about the location of the observation is adjacent to the description of the observation: â€Å"People at a railway station in Seoul, South Korea, watched a television broadcast reporting on North Korea’s nuclear test on Tuesday.† 2. â€Å"She adopted the term biracial after hearing it in discussions about being a person of mixed-race origin while an undergrad at Wellesley College. This sentence gives the reader the impression that discussions were about temporary ethnic designation about being a person of mixed-race origin only during one’s college years. But it was the subject’s self-designation, not her ethnicity, that changed during her college years, as this revision indicates: â€Å"While she was an undergrad at Wellesley College, she adopted the term biracial after hearing it in discussions about being a person of mixed-race origin.† 3. â€Å"According to historical records, he emancipated the slaves he owned in his will.† The modifying phrase â€Å"in his will,† as appended to â€Å"the slaves he owned,† implies that the slaves he freed were those located in his will, which implies that other slaves not contained therein were not necessarily freed. To eliminate ambiguity, insert the modifying phrase as a parenthetical following the introductory phrase: â€Å"According to historical records, in his will, he emancipated the slaves he owned.† 4. â€Å"It’s about a guy whose presidency is going up in flames named George W. Bush.† This syntax creates the impression that the flames are named George W. Bush. The phrase â€Å"named George W. Bush† does modify â€Å"guy whose presidency is going up in flames,† but for the sake of clarity, insert the phrase after guy and before the rest of the phrase, which itself modifies guy: â€Å"It’s about a guy named George W. Bush whose presidency is going up in flames.† 5. â€Å"That cycle can only be corrected when we come to value the vital role of private preserves.† Incorrect location of only in a sentence is the most common type of misplacement of a modifier. Comprehension of a sentence’s meaning is rarely compromised by this error, but only should be put where it belongs. In this case, it modifies corrected, not can, so it should follow corrected: â€Å"That cycle can be corrected only when we come to value the vital role of private preserves.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Passed vs PastBetween vs. In BetweenRunning Errands and Doing Chores

Find the Right Word for the Job

Find the Right Word for the Job Find the Right Word for the Job Find the Right Word for the Job By Mark Nichol One of the most effective ways to achieve a rich, expressive writing style is to strive to find the ideal words to express yourself. For example, whether you’re writing a report or a novel, always review your writing to make certain you are using vivid descriptions. Nouns Let’s say you want to describe a box. Before you even get to piling adjectives on top of it, tell your reader what type of box it is: Is it a locker, or a locket? Is it a chest, a trunk, or a crate? Does it resemble a jewelry box, a tinderbox, or a snuffbox? (If a character in a story is secreting love letters or other objects he or she wishes to suppress, the box in question could be metaphorically referred to as a coffin.) Adjectives Plenty of handy words exist for helping readers picture something. There are terms for size, shape, mass, color, and other qualities, including how an object affects the five senses. But there are adjectives, and then there are adjectives. Which word conjures a more arresting image: Bad, or malevolent? Big, or monolithic? Black, or a synonym like ebony, obsidian, or sable that also provides a textural clue? Verbs You’re describing someone walking. But there’s more than one way to walk. Is the person ambling, or scrambling? Strolling, or strutting? Mincing, or meandering? Precise verbs can convey a lot of information, signal your tone (serious or whimsical), and help readers visualize action. Adverbs How does something occur? With the right verb, adverbs are less important or even unnecessary (just as an ideal noun can diminish the need for an adjective), but they can come in handy. Is something said mirthfully, or morosely? Confidently, or confidentially? Rightfully, or righteously (or self-righteously)? Illustrative adverbs help verbs just as coordinated colors please the eye. Collecting Words How do you find just the right word for the job? A thesaurus (one type of -saurus that will never go extinct) is a handy tool for enriching written language, but the most effective strategy is to read good books and articles (online or in print). Amassing one’s word-hoard (a magnificent compound stemming from the Old English term wordhord) is best accomplished organically by osmosis. Read so that you can write writing others will read. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:70 Idioms with Heart36 Poetry Terms5 Keys to Better Sentence Flow

Prescrption with controlled medicine Essay Example | Topics and Well Written Essays - 500 words - 1

Prescrption with controlled medicine - Essay Example Similarly, legislation on the drugs and medicine practices is divided based on commonwealth and the states. The commonwealth laws are classified into schedules. There are various schedules, which, are based on their effects on the public and which, control both the production and distribution of the products (Chaar, et al., 2005). Focusing on the discussion, schedule eight provides rules and regulations on prescription of controlled medicine by practitioners (Australia, 2010). Under the same, it is important for the medical practitioners to prescribe medicine for a genuine therapeutic person affected. In this case, a valid approval number is essential in validating the scripts. Lack of approval number may result into penalties on the side of pharmacists. According to Bessell & Silagy (2002), the chief health officer has to approve the script for patients who have been either under controlled drugs for a period of about 2 months or more. The same applies to patients considered drug dependant. Pharmacists that operate within the stipulations of the code of conduct by ACT are exposed to the risk of severe punishment. Penalties apply to those who do not adhere to the guidelines on prescribing medicine to patients. It is obvious that prescribers have to prescribe the medicine with a number authorized by the chief health officer. To avoid any penalty, the pharmacist is supposed to comply with the rules and regulations set by ACT. He or she has to give medicine that has a recognition number from the chief health officer (society, 2012 p. 200). The number is meant to validate the medicine. On the side of the patients, it will be important for one to confirm that the prescription is accompanied with a valid number from the chief officer. Though there are no penalties on the side of patients, use of such medicines may have an impact on their health (Australia, 2010). Secondly, the relevant authority may conduct several checklists in

Contemporary American Television Drama Essay Example | Topics and Well Written Essays - 250 words

Contemporary American Television Drama - Essay Example 215). For instance, the CSI Miami production team show the season three episode â€Å"Lost  Son† under unfavorable weather (SPEIER, M., 2002, p. 33). However, photography heads managed to integrate rain in the episode’s narration and embarked on new measures to capture as much natural light as possible (Gray and Lotz, 2011, p. 31). The set design of CSI Miami organizes and personifies space to differentiate between scenes shot inside artificial set designs and those shot outdoors (Campaiola, 2008, p. 2). For instance, the â€Å"Lost  Son† shows a precinct within a stunning glass building where CSI investigators collect scientific proof and brainstorm to solve a crime. Here, every specialist is allotted his or her own special, calculated space for work (Fiske, 2010, p. 87). For instance, a coroner gets the freezing room because he deals with mostly dead organic matter that needs preservation, the detective gets a computer area or desk, and the DNA expert gets a lab (OWEN, 2003). Such set designs weave into the show’s narration almost perfectly since they organize character roles and facilitate their effectiveness (MCNUTT, 2011, p. 60). The outdoors set design for the same episode entails Miami city, a metropolitan that harbors many criminals and potential suspects (GELINEAU, K., 2005). Campaiola, JG 2008, â€Å"Why French Television Drama Lags Behind: A Multiperspectival Approach,† Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada Online . 2014-11- 10

Ecosystem Essay Example for Free

Ecosystem Essay In this paper, I will be sharing facts on the major structural and functional dynamics of the ecosystem of Tallgrass Pririe Preserve in Pawuska, Oklahoma. I will share information pertaining to how humans have affected biogeochemical cycles in this ecosystem and how knowledge about that ecosystems structure and function can help or has helped to develop plans for its management and restoration. This paper will reveal only a short synopsis of the many facts pertaining to this very nteresting ecosystem. The Tallgrass Prairie Preserve near Pawhuska, Oklahoma is the largest protected area of tallgrass prairie on Earth. It is one of the most endangered ecosystems in the world. At the present time, it has been measured as spanning over 39,000 acres. The tallgrass prairie is a complex environment , filled with a rich diversity of various plants and animals. The 39,000-acres first began with an initial purchase of the historic Barnard Ranch of 29,000 acres in 1989 and is now anaged by the Nature Conservancy to be enjoyed as a scenic drive. If visitors and tourists want to take a good scenic drive, this is one that should be on the list. It begins and ends in Pawhuska and is about 50 miles long. This is a summary of the results of my assessment that compares the four consumption categories by biome. The first category that I will be summarizing is the cropland footprint. It is one of the most important land categories for supplying us with food. Of this category, it shows the land that is filled. In this category, the national average that is used is 29. 61% and my quiz shows that I use 20. 31% so I am below average on the use of cropland so there isnt a need for improvement or more that I need to do to help society in this area. This only measures the land use. Pasture land is grassland and pasture area used to raise animals for meat, hides, wool, and milk. In this area, the national average is 68. 02% and my measurement is 46. 18%. I do not show to be using any excessive amounts in this area. Marine ecological footprints MEFs) measure the marine ecosystem area appropriated by human populations to supply seafood and other marine products and services. In this area the quiz shows that the national average is 49. 33% and my usage is 33. 50%. I still show that I am not overusing in this area. The Forestland footprint shows the amount of forest that is needed to fulfill the demand for pulp, fuel wood, and timber products. In this area, the national usage is 99. 45% and I show that I am using 64. 95%. It looks like the things that I am doing to onserve in this area are being beneficial to the planets use of this resource. The ecological footprint is a measure of human demand on the Earths ecosystems. As I look at the results of my quiz, it is apparent to me that I am not at risk of being one that overuses the earths resources and that I am doing a good Job of helping the planet have a sufficient amount of resources for all of us.

Ernest Hemingways Indian Camp Essay -- Ernest Hemingway, Indian Camp

Ernest Hemingway Indian Camp From a fishing trip the local doctor is summoned to an Indian village to assist a woman in labour. With him are his young son and an older male relative. Although all women helped the pregnant Indian woman, the men "moved off up the road". They want not to hear her screaming. The men are fed up with it. Maybe it is also an Indian ritual that only women are allowed to see the woman being in labour. The Indians are not interest in the childbirth. Hemingway brought a metaphor in: "dark". It shows that all is very hard and not allowed to see, that there are secrets maybe. So you see that the Indian men distance up from the pregnant woman making such big noise. They want silence and that everything is over now. In opposite to it the doctor, Nick's father, says:" But her screams are not important. I don't hear them because they are not important." It depend on his job. Probably he hears everyday such screams and it is nothing new to him, it is only the noise concerning the birth. So he does not care about it. Nick asks his father:" Oh, Daddy cannot you give her something to make her stop screaming?" Of course, the screams are no good and I think, Nick also cares about her and want that she has no much pain. But he understands what his father says and try to ignore it. Nick is a little boy who does not no how the pain of a labour is, so it is understandable. The physician assesses the situation in the closed, pungent hut and determines that his only option is section-with a pen knife and fishing leader as his instruments, and no anaesthesia for the Indian woman. It is the most primitive way of operation, you see. But the Indian woman has to grateful to have such big help by the ... ...e. When he saw the "throat" that "had been cut from ear to ear" he wants that Nick is going out, but he saw everything. The father was of course proud to have a baby with his wife, he loved, but the pain and the shame to know that he could not help was definitely to much for him. It is hard to judge about it, if it was okay to bring Nick with to the Indians. Of course it was a special event in his life. First he saw how life is born and how fast life is over. So he asked also "Is dying hard, Daddy?" The reader notice that the boy is thinking about it and want to get a satisfying answer. In this time being in the hut he saw a lot and I think that Nick needs time to digest it and realize it as well. The father thought that it was mistake, but maybe for the future is was not wrong to see the circle of life. And "he felt quite sure that he would never die".

A Fan’s View on Angelina Jolie

Not many stars that I like. But she is an actress that I admire very much for talent and her attitude. Her name is Angelina Jolie is an American actress of 36 years. She is a person of admiration. Which is known globally with partner Brad Pitt has adopted children from Africa. In my view, many people may not be able to do the same. She is a very assertive and open. She is a member of the charitable foundation that provides assistance to all who need it. Although very popular, not so presumptuous as all stars. It behaves as if the world outside of the show. Angelina Jolie is a film actress and television. Born in Los Angeles in 1975.Throughout her career she has received numerous awards for his acting achievements, including an Academy Award and three Golden Globes is considered one of the sexiest women in the world and this is the focus of the entertainment press. In mid-2009, Angelina Jolie was ranked first in the list of Forbes magazine among the highest paid actresses in Hollywood , according to data released by the publication. It has three biological children with her partner, fellow actor, Brad Pitt. In 2001 he was appointed ambassador to the United Nations, actively participating with the United Nations High Commissioner for Refugees (UNHCR).Angelina uses its popularity to the media attention devoted to the case of refugees and the terrible conditions in which they live. She has visited many refugee camps and centers in countries like Tanzania, Cambodia, Pakistan, Namibia, Thailand and Ecuador. For his charitable work has been awarded grants humanitarian immigration program for refugees and Church World Service. Angelina Jolie and partner Brad Pitt have donated a million dollars each to two organizations dedicated to helping the disadvantaged, Global Action for Children and Doctors Without Borders.The organization provides aid in nearly 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflic t, epidemics, malnutrition, exclusion from health care, or natural disasters, for emergency medical assistance to help victims of the Haiti earthquake. Asked what she hoped to accomplish meeting with refugees and internally displaced persons in more than 20 countries, she stated, â€Å"Awareness of the plight of these people. I think they should be commended for what they have survived, not looked down upon. † (Jolie 2003).As seen in previous paragraphs Angelina Jolie is a very bold and sociable. she has always shown love to everyone around the world an example of some publications that are published on the Facebook page: â€Å"On World Humanitarian Day we remember the aid workers who have lost their lives in the line of duty and we honor the extraordinary courage and dedication of humanitarian workers around the world,† she wrote. â€Å"I had the honor and the pleasure of meeting one of these brave individuals before his murder during a visit to Pakistan, where I wit nessed first-hand the incredible devotion of a very kind and gentle man.His name was Mr. Zill-e-Usman. † (Jolie 2012) Angelina Jolie has spent many years helping the poor. The actress feels very fortunate to work as a member of UNHCR and refugees. According to the couple of Brad Pitt said about this: â€Å"It is true that they are the most vulnerable in the world, but paradoxically also the most resistant. They are survivors who have been forced to leave their homes and go without any possession thousands of miles to seek a better life. † (Jolie 2012) No doubt this woman is an example for many people who only care about the physical appearance and not help others.

Girl Education Essay

Despite all tall claims by the government and nagging by voluntary organizations, a vast majority of the girls are yet illiterate in India. During the last four decades since independence, much is being done to emancipate women. Education of girls is one of the basic features of the plan. Many schools and colleges are founded for girls. Even co-education has received considerable support from the public, and although orthodox parents still view the system of co-education with suspicion, a large number of families send their daughters to co-educational institutions. Female education is, indeed, receiving a great impetus and the advance made by our country in this direction during the last decade or so is considerable. It is being increasingly recognized that educated wives and mothers are an asset to a nation and that neither expense nor effort should be spared to make female education popular and even compulsory. Being educated, they are working in banks, private firms, hospitals and government offices. Education has led to their economic independence and equality with menfolk. They have now an honoured position in society and have secured their rights from the reluctant men but all this is confined chiefly to the urban areas. In rural areas most of the people are still against girls’ education. So much needs to be done yet. An intensive propaganda is necessary to popularize female education not only in the towns and cities where its value is already fully recognized but in villages where the education of girls is still in its infancy. There are many villages where school for girl does not exist. Every village must have a girl’ schools, or if that is not possible owing to lack of funds, parents should be persuaded to admit their daughters to boys’ schools thus promoting co-education. Furthermore, the extreme poverty of the Indian masses makes it imperative that education for girls should be free up to the matriculation standard. If  facilities for female education are provided in every village, it will also be possible to make it compulsory. Special legislation should then be enacted to deal with parents who neglect the education of their daughters. This compulsion would be essential in early stages because most villagers are still too ignorant to understand the value of education for girls. It should not be forgotten, however, that the education given to girls ought to be strictly in accordance with their needs. At present, practically no distinction exists between the education of boys and that of girls. The two sexes are taught the same subjects both at school and college and they have to appear in the same examinations. That is clearly absurd. We must not lose sight of the fact while boys have to be fitted for careers; girls have to be prepared primarily for their duties as wives and mothers. It is true that many girls would like to take up various jobs like the boys, but even so the syllabi and courses of studies and the subjects for the two sexes should not be exactly the same. Girls ought to receive a good general education. No matter what other subjects they are taught, cookery, music, painting and hygiene should receive special emphasis. Subjects like arithmetic, history, geography and science will no doubt be common to boys and girls. Girls should primarily be trained for domestic life and all that goes with it. For we cannot escape the natural fact that the girls have one day to become wives and as a consequence mothers. Due emphasis should be laid on nursing, cooking, laundry, house ­hold accounts, etc. in the education of girls. They should be given lessons in child psychology. Ample opportunities should exist for them to learn the arts of dancing, music and painting if they have the necessary aptitude. That being so, the nature  of education that is given to them now must be such as to prove useful to them in their future capacity as wives and mothers. No doubt certain girls show promise of growing into artists, writers, orators, politicians and so forth, others may prefer to follow such professions as doctoring, teaching and law and still others may like to become steno-typists, secretaries, business executives, receptionists, telephone operators, etc. But the majority of girls have naturally a distinct preference for a general education, after which they will enter matrimony and settle down in their homes. So while all possible arrangements should exist in schools and colleges to encourage talent or a special aptitude for a particular profession, the average girl should be so educated and trained as to enable her to make home life happy, healthy and civilized.

How to Easily Make Glow in the Dark Ice

How to Easily Make Glow in the Dark Ice Open up a bottle of tonic water, pour it into an ice cube tray, and stick it in the freezer. Tonic water glows vivid bright blue under a black light. The glow is activated by other sources of ultraviolet light, such as fluorescent lights or sunlight, though the glow wont appear as bright in part because the room wont be as dark. If you want to duplicate the effect in the photo, you need a black light somewhere in the room with the ice. Glowing Ice Flavor Tips Tonic water tastes vile, so heres a couple of tips for improving the flavor of the ice cubes. The first tip is to dilute the tonic water. If you mix the tonic water with normal water, your ice cubes will last longer (pure tonic water cubes melt fairly quickly) and wont taste as much like quinine (the ingredient responsible for the glow). Otherwise, you can cut it with lemonade or another sweet-sour drink that wont suffer from the bitter tang of the quinine. The second option is to put the ice into a drink where the flavor is desirable. The obvious choice would be to use the ice cubes in gin to make a gin and tonic. Non-alcoholic choices include fruit juice, Mountain Dewâ„ ¢, or Kool-Aidâ„ ¢. Dont worry about diminishing the glow from the ice. This photo is of tonic water ice and water. Types of Tonic Water The tonic water has to contain quinine. It doesnt make a difference whether you use diet or regular tonic water, be sure the label lists quinine. Some brands contain more flavoring than others, but I have had equally good luck with inexpensive store brands and premium brands. Another tip is to use clear plastic cups instead of glasses. Most plastic cups are brightly fluorescent under black light, so you get an added glow if you use them. You might want to take a mini-black light with you when you go shopping, to see what else will glow for you. You can make the ice into a glowing crystal ball to decorate punch bowls or look cool.

The Descendants of Sedere

The Descendants of Sedere The Descendants of Sedere The Descendants of Sedere By Mark Nichol Sit and its past-tense form sat, as well as set, settle, and seat, are cognates from Old English of the Latin verb sedere, meaning â€Å"sit.† The more or less disguised direct descendants of that term are listed and briefly defined in this post. Words derived from a Latin verb stemming from sedere and meaning â€Å"sit beside† (originally pertaining to an official who assists a judge) include the verb assess, which means â€Å"estimate property value for taxation purposes† (the noun form is assessment); the adjective assiduous, meaning â€Å"showing great care†; and the noun assize, meaning â€Å"court session.† The noun and verb size, meaning â€Å"physical extent† and â€Å"arrange by size† respectively, among other things, is derived from assize. To sedate is to calm or settle, the adjective sedate means â€Å"calm or settled,† the adjective sedative denotes â€Å"tending to calm or settle,† and a sedative is something that calms or settles, especially a drug. Sedan, originally the word for a chair attached to poles so it can be carried, was later applied to an enclosed automobile. Sedentary means â€Å"settled,† â€Å"physically inactive,† or â€Å"permanently attached.† (Sessile is a synonym for the latter sense, or means â€Å"directly attached to the base.†) Sederunt, taken directly from Latin, refers to an extended seated discussion. Sediment denotes material that settles to the bottom of a body of liquid, such as sedimentary rock; sedimentation is the process of formation of this type of rock. Session, meaning â€Å"a meeting or series of meetings,† or â€Å"a period of instruction,† and sà ©ance, the word for a session at which communication with the spirit world is attempted, refer to sitting, while dissident, describing someone who disagrees with or opposes the status quo, literally means â€Å"one who sits apart.† Reside means â€Å"dwell† or â€Å"live,† and preside means â€Å"govern† (literally, â€Å"sit before†); the noun forms are resident and president, and the adjectival forms are residential and presidential. Subside (literally, â€Å"sit down†) means â€Å"settle,† â€Å"sink,† â€Å"decrease,† or â€Å"descend,† and the act or condition of subsiding is subsidence. A subsidy, meanwhile, is a money grant; the literal meaning of the word, â€Å"sit near,† suggests the support a grant provides. Obsess originally meant â€Å"besiege† but now refers to unrelenting attention to someone or something; the adjectival form is obsessive, and an instance of obsessing is an obsession. Siege itself means â€Å"a military blockade† and, by extension, â€Å"a serious or sustained attack.† Insidious, stemming from the idea of sitting in ambush, means â€Å"deceitful.† Possess means â€Å"have and hold,† and the adjectival and noun forms are possessive and possession. To supersede is to replace or set aside; surcease, a descendant of supersede’s Latin forebear by way of Old French, means â€Å"cease† as a verb and, as a noun, refers to an act of desisting. To beset is to harass or surround, or to ornament by setting or studding something with smaller objects, such as jewels in a crown. Similarly, to inset is to insert something into something else so that it can be seen, and an inset is something so treated, or a channel or the act of flowing in. Cosset, meaning â€Å"caress† or â€Å"pamper,† may come from an Old English word that means â€Å"cottage dweller† (in the sense of one who raises animals as pets). See, the word for the location or authority of a high-ranking clergyman (distinct from see as it pertains to vision), is from a Latin word related to sedere that pertains to a seat. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?80 Idioms with the Word Time25 Favorite Portmanteau Words

Global Training and development Research Paper Example | Topics and Well Written Essays - 2500 words

Global Training and development - Research Paper Example A trendy phrase employed in organisational communication, as well as other organisational circles these days, is employee engagement. The phrase is used in describing members of a company who are individually invested in their duty and in the triumph of their business. These are not people who are just marking time or putting in hours, but those who, in reality, care about the organisation’s future. They are also willing to invest their effort and time to guarantee organisational success. A study carried out among non-international companies in Europe shows that only about one in every four workers actively take part in their roles. In addition, as many as one in ten workers are actively disengaged in their duties. To use an accepted example, this would imply that if you were to place a football team on the pitch, then only two players would be absolutely dedicated and keen to take the individual initiative to assist the team succeed, and one of the players could be actively i mpairing the team’s attempts through their meager attitude and resistance to direction from the coaching team. Imagine attempting to win a game with that blend of players, yet a majority of organisations are attempting to participate in a global environment today with precisely that type of lineup (Foster, 2000). Effective leaders and successful organisations find techniques to enhance their odds, perfectly setting up a culture and climate in which every member is truly incorporated (Earley, 2008). This shows the importance of expatriate development and cross cultural training, as well as development for expatriates. Not surprisingly, when scholars or theorists talk about means to improve or achieve employee engagement, the dialogue turns to the culture of the corporation, and the role of leadership in forming and sustaining that culture. Normally, successful organisational culture looms on such variables as confidence, credibility and collaboration, where a hefty measure of power shifts from leaders to their subjects. Even though, not particularly writing on employee engagement, Brislin (2008), and Darby (2007), wrote of organisations that successfully compete amidst the hurdles of globalisation, expanding unrelenting social change and technologies. Both the author believed that leadership was essential, not just at the chief executive officer level, but at all levels of the organisation. Leaders of today should recognise that a serious measure of their success is their skill to develop and inspire other leaders within their organisations. Organisational leaders should serve as architects who successfully analyze the present cultural structure of their companies and redesign them so that the culture itself turns into a source of engagement and energy. Expatriate development is known to be extremely helpful in erecting internationally recognised companies. Also, due to globalisation, it is vital for organisations to be willing to embrace diversity in or der to be able to compete internationally. The importance of diversity cannot be overemphasised, but it is vital to note that diversity enables organisations to better establish themselves as international organisations because they have a wider pool of resources and ideas. Also, as companies grow and develop into more complex surroundings, management and leadership hurdles grow, as well. The leader of a small, local organisation

(SMCR) Strategic Marketing- A Contemporary Review Essay

(SMCR) Strategic Marketing- A Contemporary Review - Essay Example A shop-window provides 24-hour advertising and creates and identity for the shop. Using celebrities as models has also been a successful marketing strategy. Advertising has always been an effective marketing strategy for fashion clothing. Creating and using catchy terminology to describe fashion apparel is a recent and effective trend in fashion marketing. PR events such as press and commercial events play a significant role in fashion marketing communications. Meeting sociological needs of the people like overweight, age and utility is an emerging trend. An example is the marketing of designer clothes for plus-size women. Building customer relationships can help create new customers and keep the old ones. A well-recognised brand name is the most valuable asset of any business. This can increase customer loyalty in the short term as well as retain substantial value long term. Lastly and most importantly, assuring employees that the organisation values their input is important for the success of any campaign. Marketing fashion is a process that ensures that the products, from the producers’ hands, reach the consumers’ hands by motivating the consumer to buy the products. However, marketers cannot coerce customers into buying and this is especially true for the fashion industry as evidenced by the failure of the Woolworths womenswear retail chain (Bohdanowicz & Clamp 1994, p.2). Marketers of fashion will have to consider all factors that influence the industry to ensure successful reception of products. While consumer preferences and utility would be the main factors to be considered while marketing fashion, with the increasing popularity for green products, social marketing strategies will have increased significance in fashion marketing in the coming decades. This report aims to analyse all marketing issues including those relating to